Oluchi Nsofor’s life behind the scene of Media’s king-making March 8, 2021 – Posted in: media, Showcase

I grew up watching Television shows. I was a large consumer of T.V shows and media content as little as I was. I would try to mimic whatever I was watching. There was something I had for sound and mixing audios and visuals. As far back as the age of four, I always found myself mimicking musicians or artist. It was just me replicating or reproducing what I had always listened to. The tendency to be a media girl has always been there. From childhood, there has been this love of making a duplicate of what I have always loved.

When I got into the university, I got bored with classes. I studied Mass Communication. The adventurous part of me knew there was more to the theory side of communication. I decided to explore. I found myself in a radio station of my school in my first year. That, of course, became my new home. There, I became a radio producer and started media jobs like jingles and scripting here and there. After universities, I evolved. I evolved into a bigger creative. I started out as a radio presenter, I started doing audio production. I went into jingle. Next, I became a creative director for a magazine. Whatever capacity I found myself in the media, I evolve into it and get the best out of it by carrying out every task diligently.

From the word go, I took myself and the media seriously. That created a ripple effect because people in turn took me seriously too. It became part of me that for every media job that I got, I already had a knack and flair for it. If I was going to do a voice over job, a jingle or any form of promotion, I already had a background experience and a mental picture of what exactly I wanted. A producer’s place is behind the scene. A producer is like a king maker while the king is in the center stage. Production in Nigeria is using what you have to get what you want. We still have some work to do in the media. It requires a lot of adaptation into changing situation.

In adapting properly, I have switched into early mornings and late nights which are already part of me. When the average person is done with work for the day, I am starting. When the average person is going to bed, I am working. My daily schedule requires a lot of hard work and a lot of unconventional things in between.

As a media girl, from time to time, there are tendencies to feel like giving up. It’s practically part of the growth process. But then, I always ask myself this question as much as possible: What happens when I feel like giving up? What happens when I hit a particular milestone I have been meaning to reach? What’s next? These are the continuous battle that one faces almost on a daily basis. I think what pushes this quantum of confusing thoughts away is the need to conquer more things and increase your creativity. Factors like the thirst to do  to take me out of the feelings of giving up. I always try to remember why I ventured into the media in the first place. I always ask myself: What is that thing that makes you wake up and want to do that very thing that did yesterday and probably ready to do it for free! Once I get to that point, I am able to hold on.

Over the years, I have built my career around diligence and consistency in spite of challenges one might encounter. I can’t think of any challenge peculiar to women in the media industry. The same set of challenges men face, women face them as well. Nobody has it easier. I take up any challenge as it comes. Whether discrimination or any other challenge that comes along with working in the media, I handle it.

Early mornings and late nights are already part of me. When the average person is done with work, I am starting. When the average person is going to bed, I am working. My daily schedule requires a lot of hard work and a lot of unconventional things in between.

A producer’s place is behind the scene. A producer is like a king maker while the king is in the center stage. Production in Nigeria is using what you have to get what you want. We still have some work to do in the media. It requires a lot of adaptation into changing situation.

In the nearest future, I still see myself producing contents that people will love in order to inspire people.

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