Onyinye Ubah

At about the age of nine, I developed an interest in cooking. From when I was a little girl, I could be found hovering around the kitchen. Before long I started making simple meals like eggs and cooking rice. By the time I was a teenager, my family became the beneficiaries of my kitchen exploits. I would follow recipes from Ebony Magazine’s column Called ‘Date with a Dish’ and make grand presentations at the table. My efforts weren’t always successful but my family was always loving and supportive.

By the time I started working full time, I didn’t have as much time as I used to cook. It didn’t take long for me to realize that full time employment and raising children were not mutually compatible. I decided to stop working so that I could spend time raising my babies. I have a strong passion about parenting and caring for children. 

As I spent time at home with the children, I found myself pottering about the kitchen and trying new recipes again. I began baking varieties of banana bread and my family and friends loved them. Then, I started a blog called “Food Fashion Fusion” where I shared about my kitchen adventures and favourite recipes.  

After two years of blogging, I took the first shaky steps towards baking for the public. As a rookie, I was quite unsure of myself and quite skeptical about how my products would be received. It turned out that my fears were unfounded. I was selling out of banana bread on a weekly basis and could barely keep up with orders.

It might interest you to know that I have no formal culinary training. I am a lawyer and hold a Masters degree in International Economic Law. Part of my fear, in the beginning arose from the fact that I didn’t think that I could compete with the pros in this industry nor did I believe that I had the social network required to support a start up venture.

With my newly found confidence, I registered a company and called it Food Fashion Fusion because the name aptly described how my food offerings were prepared and presented; carefully prepared and stylishly packaged.

Despite the positive reception of my offerings, it wasn’t always smooth sailing and there were days when I felt like giving up. It goes without saying that t doing business in Nigeria is very not a walk in the park .You have to be very resilient to navigate your way around this business environment.

Thankfully, I have a strong support system that bolsters me. I have run Food Fashion Fusion for almost 7 years now, and I have been unwavering in the high standards that I set for the company’s operations and services. The menu is carefully designed to provide the best original meals prepared using the best ingredients available.

The menu includes various offerings for canapés, main courses, desserts, baked goods and celebration cakes.  In my opinion, providing a service should leave a client with such a positive experience that he/she gets full value for his/her money and comes back for more. To achieve this level of service, you must be humble, focused and adaptable.

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